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Latest Clif Bar Introduction

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By: Sean Moloughney

Editor, Nutraceuticals World

Clif Bar, Inc., Berkeley, CA, has added Clif® Builder’s™ to its portfolio of bar products. A soft and crunchy protein bar, Clif Builder’s contains 20 grams of protein from soy and nuts and is made with all-natural ingredients. In addition, Clif Builder’s contains 23 vitamins and minerals and is certified kosher and made with about one-third organic ingredients. Each bar is dipped in creamy cocoa that surrounds two layers—a soft, sweet layer of soy protein and a crunchy layer of organic rolled oats, soy and almonds or peanuts. The new bars are available in Chocolate, Peanut Butter and Cookies ‘n Cream flavors.

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